Many
if not most visitors to my site have at least a bachelor's
degree; many have postgraduate work under their belt as
well. So why am I recommending your local community college
as a resource? There are several reasons:
Skill
Training
I'm not suggesting that you pursue an associate degree
in any area related to degrees your have already earned.
However, for many, a little classroom training can go
a long way, especially when learning new skills, such
as computer training, corporate writing, presentation
skills and more. Often the road to success in many fields
is based not only on core skills and knowledge, but also
on skills that allow you to do your job efficiently and
to incorporate technologies into your work.
For
example, you might learn how to use web authoring, graphic
or presentation software. You could take a class on Internet
marketing and social networking. Perhaps an accounting
class would allow you to do a better job on your books,
saving you money with your CPA. The possibilities are
limited only by the course catalogs for the colleges in
your area.
Community
colleges classes often cost far less than other possibilities.
Don't limit yourself to the core course catalog. Look
at the evening classes and adult education catalogs as
well.
Interns
Ever needed help with something on a short-term basis,
perhaps for a few days of filing, or a short project?
There are a lot of people attending community colleges
that would love a little extra money and experience. I've
found all sorts of help through community colleges, including
assistance with graphics, web sites, marketing, general
office duties and more.
Consider
also that there will be other entrepreneurs and self-employed
professionals picking up new skills. The person next to
you in the business law class may be a newly minted business
owner willing to barter or work for a reduced fee in exchange
for good referrals.
Networking
Many community colleges have activities targeting small
business owners and rising businesspeople. My own experience
tells me that many who attend such functions are community
minded, humanistic thinkers - just the kind of people
I like to work with, as a consultant and as a client.
I've attended everything from one-off seminars, to evening
socials, to regular meetings a la Rotary Club (but different).
Income
and Visibility
There's a fair chance there's something you know enough
about (that relates in some way to your business) that
you could create a class on the subject. Depending on
the college, this could earn you immediate (albeit small)
income. It also offers the possibility of earning secondary
income through the visibility gained. I know many small
business owners who catch a steady stream of clients from
students they've taught.
But
it's not just those who attend your class that could hire
you because you teach. One way to demonstrate your expertise
to potential clients is to include course you've taught
in your promotional material.
Learn
by Teaching
It's not only a great way to refine your presentations;
early in my consulting career, it helped me to codify
my philosophies and methods. When you have to put everything
together in a manner that will allow you to teach others,
it forces you to be very clear in your own mind. The more
committed you are to offering a course that is useful
to others, the more you will cement your own skill and
knowledge.
Conclusion
Community
colleges offer several ways to help you do better business.
In fact, they be one of the most underused resources available
to smart business owners. The next time you receive a
community college catalog in the mail, take the time to
look through it to see what your local college can offer.
You'll be glad you did!
Permission
to Reprint
Permission
is hereby granted to use this article for e-zines and web sites, as long as
the complete following statement is included at the beginning or end of the
article:
Lane Baldwin
is an authority on humanistic management and servant-leadership. During his
twenty-five year career, he has worked with businesses of all sizes - from mom-&-pop
shops to Fortune 500 companies - helping them increase profits, enhance customer
and employee retention, and enjoy greater fulfillment at work. If you're ready
to push your businesses into overdrive, learn more at LaneBaldwin.com.
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