Doing more business isn't necessarily the same as doing better business. Obviously, doing a greater amount of business, whether it's service- or product-based, is an essential part of growth. However, doing better business will profit a company at any level, both financially and in other ways. In fact, doing better business will bring you more business quicker than anything else you can do.

The core of Lane's business philosophy is servant-leadership, which is important in virtually every business relationship, from those with customers to those with employees and vendors. Lane can help you do better business by improving the service you provide and the way you build the relationships that will support your business. He can show you how to turn employees into partner for success and customers into passionate evangelists and your best advertising.

Building better relationships with customers leads to more sales to existing and newly referred clients. In many fields, it also leads to a measurable increase in average sale. This is the cornerstone of Lane's True Service philosophy, and is at the heart of his Write Yourself a Raise™ sales training.

Better employee and vendor relationships lead to increased productivity, fewer headaches that are solved more quickly (saving time) and cause less stress, and create a more enjoyable work environment. Additionally, building better relationships (and improving existing ones) leads to greater retention of employees, saving money on recruiting and training. In addition, the longer your team remains in place, the stronger the relationships they build with customers, again leading to more sales.

Excellent communication is fundamental to improving the way you do business. Throughout his career, Lane has found that an improvement in communication shows positive results in all but the most extreme circumstances. That's why he focuses so much of his work in this vital area. From training and operational manuals, to marketing and branding material, corporate and client communications to articles and speeches - even grass roots and web-based campaigns, which can be an essential part of fundraising or spreading a message, Lane can help fine-tune existing communications, or create a new program to powerfully broadcast your message. Either way, your company will thrive when it communicates more effectively.

Lane also offers training in a variety of areas that focus on various communications disciplines and relationship building. Staff training programs include: